The Magazine

Bloom is a culture and lifestyle magazine, with high-quality production values, graphic design, and photography, and writing that is sharp, knowing, and entertaining.

Each issue contains thought-provoking, relevant editorial about the area’s people, arts, culture, entertainment, homes, gardens, food, wine, health, fitness, and family life.

Bloom is an independent, free magazine whose target audience is Bloomington’s adult population. Published bimonthly, 12,000 copies are available at more than 200 local retail businesses, hotels, and community centers.

Our Staff

Malcolm Abrams

Editor and Publisher

Malcolm Abrams is a magazine consultant, writer, and editor who fell in love with Bloomington and moved here in 2005. He is the founder, editor, and publisher of Bloom Magazine, the bimonthly cultural and lifestyle magazine, and of Distinctively Bloomington, an annual publication distributed primarily in hotel guest rooms.

For 30 years Malcolm worked in New York City as a vice-president of Rupert Murdoch’s business magazine company in the 1980s and as an editorial consultant.

His clients included The McGraw-Hill Companies, The National Audubon Society, Advanstar Communications, Kelly Communications, Spa Finder Magazine, Family Media, Brioni, Global Finance Magazine, and Miller Freeman, Inc.

Viking Penguin published Malcolm’s first book, Future Stuff, written with researcher Harriet Bernstein. It was sold for publication in Great Britain, Germany, Italy, The Netherlands, Taiwan, Korea, and Japan.  A television pilot based on the book was produced by Aaron Spelling Entertainment. A sequel, More Future Stuff, also was published by Viking Penguin.

Malcolm’s work has appeared in many magazines and newspapers including Ladies’ Home Journal, Playboy, Longevity, Parents, and The Toronto Globe & Mail. His work has been syndicated by both The New York Times and the Los Angeles Times syndicates. Malcolm has been a guest on many television shows, including Good Morning America, Today, and Live with Regis & Kathie Lee.

812-323-8959, ext. 1

Jaime Sweany

Associate Publisher

Jaime Sweany has been an entrepreneur, artist, and active community member since moving to Bloomington more than 25 years ago. She owned and operated two successful small businesses, Wild Birds Unlimited and Wandering Turtle Art Gallery (chosen 2009 Business of the Year by Downtown Bloomington Inc.). She has also served as the Executive Director of the Brown County Art Guild.

Jaime operated her own portrait business, Illuminessence Photography for 10 years and taught portrait photography at the Ivy Tech John Waldron Arts Center. She maintains her artistic family’s website at

Jaime is a graduate of the Indiana University Henry Radford Hope School of Fine Arts.

812-323-8959, ext. 2

Carmen Siering

Managing Editor

Carmen Siering has been a freelance writer and editor for more than 30 years. A native of Greentown, Indiana, she received her first paid writing assignment at the age of 14. She has worked in marketing and communications, written and blogged for Ms. Magazine, and edited numerous academic publications.

She earned her Ph.D. in rhetoric and composition from Ball State University. As an assistant professor in the English Department at Ball State, Carmen taught composition and courses in the Women and Gender Studies Program.

After moving to Bloomington in 2010, she began writing for Bloom, and has been a contributing editor since 2013.

812-323-8959, ext. 3

Rodney Margison

Associate Editor

Rodney Margison has had a long career as a writer and photographer for newspapers in both Indiana and Kentucky, and co-founded the online news magazine This Is Brown County. Rodney has since been hired as associate editor at Bloom. Among his responsibilities are managing Bloom’s award-winning website,

812-323-8959 ext. 4

Sophie Bird

Editorial Assistant

Sophie Bird, an intern at Bloom since her senior year at Bloomington High School South, has been promoted to editorial assistant. Now a sophomore at The Media School at Indiana University, Sophie has done a superlative job in her duties at Bloom and has improved significantly as a reporter.


812-323-8959 ext. 0

Marta Goedde

Marketing Manager

Marta Goedde started as an intern at Bloom last fall and has been promoted to marketing manager. She received a B.S. in sports communication and is now pursuing a graduate degree at the Kelley School of Business. Marta manages marketing and office duties for Bloom and assisted in the re-design of our award-winning website


812-323-8959 ext. 0