Bloom is a culture and lifestyle magazine, with high-quality production values, exquisite graphic design and photography, and writing that is sharp, knowing, and entertaining.
Each issue contains thought-provoking, relevant editorial about the area's people, arts, culture, entertainment, homes, gardens, food, wine, health, fitness, and family life.
Bloom is an independent, free magazine whose target audience is the Bloomington's adult population. Published bimonthly, 12,000 copies are available at more than 200 local retail businesses, hotels, and community centers.
 Malcolm Abrams
Editor and Publisher
Malcolm Abrams is a magazine consultant, writer, and editor who fell in love with Bloomington and moved here in 2005. He is the founder, editor, and publisher of Bloom Magazine and of Our Town, an annual guide to Bloomington.
For 30 years Malcolm worked in New York City as a vice-president of Rupert Murdoch’s business magazine company and as an editorial consultant.
His clients included The McGraw-Hill Companies, The National Audubon Society, Advanstar Communications, Kelly Communications, Spa Finder Magazine, Family Media, Brioni, Global Finance Magazine, and Miller Freeman, Inc.
Viking Penguin published Malcolm’s first book, Future Stuff, written with researcher Harriet Bernstein. It was sold for publication in Great Britain, Germany, Italy, The Netherlands, Taiwan, Korea, and Japan. A television pilot based on the book was produced by Aaron Spelling Entertainment. A sequel, More Future Stuff, also was published by Viking Penguin.
Malcolm’s work has appeared in many magazines and newspapers including Ladies’ Home Journal, Playboy, Longevity, Parents, and The Toronto Globe & Mail. His work has been syndicated by both the New York Times and the Los Angeles Times syndicates.
 Ron Eid
Associate Editor
Ron worked as a freelance writer and photographer for 15 years before joining Bloom Magazine as Associate Editor in October 2007.
After graduating from Indiana University in the early ’80s with a bachelor’s degree in marketing/advertising, Ron moved to Dallas to work for Campbell Taggart, Inc., a subsidiary of Anheuser-Busch.
In 1991 he attended The University of Texas to study journalism. While earning a master’s degree, he was inducted into Phi Kappa Phi Honor Society and Kappa Tau Alpha National Journalism Honor Society.
As a freelancer in Chicago, Cleveland, and New York, Ron contributed to a variety of magazines and newspapers, covering education, sports, adventure travel, personal finance, and business.
 Erica De Santis
Associate Publisher
Erica De Santis spent over a decade in Bloomington's business and nonprofit sectors before joining Bloom Magazine as its Associate Publisher.
Prior to joining the staff, Erica served as vice president of the Greater Bloomington Chamber of Commerce for four years, coordinating the Chamber's signature events and communication initiatives. She previously served as the first Executive Director of the Monroe County Humane Association. She has also worked part-time an instructor and advisor for IU's Kelley School of Business.
A graduate of the University of Michigan and the Indiana University School of Law, she is a licensed attorney in the state of Indiana.
 Kaye Lee Johnston
Design Director
Kaye Lee Johnston has been designing Bloom since 2009, joining the team as the magazine's design director in December 2010.
A graduate of the University of Michigan School of Art and Design, Kaye has been a professional designer for over a decade, working with a wide range of clients including the University of Michigan, Harvard Medical School and Massachusetts General Hospital.
Kaye also runs her own design firm, Kaye Lee Johnston Creative. She works in a variety of media from traditional brochures and posters to cutting-edge Web design and three-dimensional packaging.
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