Bloom Magazine is the culture and lifestyle publication for Bloomington, Indiana, and surrounding areas.

Each issue contains high-quality photography and thought-provoking, relevant editorial content about local people, arts, culture, entertainment, homes and gardens, food and beverages, health and fitness, science and education, community, and family life.

Published bimonthly, Bloom is an independent, free magazine with 12,000 copies available at more than 200 local shops, businesses, hotels, and restaurants.

Malcolm Abrams is a magazine consultant, writer, and editor who fell in love with Bloomington and moved here in 2005. He is the founder, editor, and publisher of Bloom Magazine, the bimonthly cultural and lifestyle magazine, and of Distinctively Bloomington, an annual publication distributed primarily in hotel guest rooms.

For 30 years Malcolm worked in New York City as a vice-president of Rupert Murdoch’s business magazine company in the 1980s and as an editorial consultant.

His clients included The McGraw-Hill Companies, The National Audubon Society, Advanstar Communications, Kelly Communications, Spa Finder Magazine, Family Media, Brioni, Global Finance Magazine, and Miller Freeman, Inc.

Viking Penguin published Malcolm’s first book, Future Stuff, written with researcher Harriet Bernstein. It was sold for publication in Great Britain, Germany, Italy, The Netherlands, Taiwan, Korea, and Japan.  A television pilot based on the book was produced by Aaron Spelling Entertainment. A sequel, More Future Stuff, also was published by Viking Penguin.

Malcolm’s work has appeared in many magazines and newspapers including Ladies’ Home Journal, Playboy, Longevity, Parents, and The Toronto Globe & Mail. His work has been syndicated by both The New York Times and the Los Angeles Times syndicates. Malcolm has been a guest on many television shows, including Good Morning America, Today, and Live with Regis & Kathie Lee. 

812-323-8959, ext. 1
[email protected]

Rodney joined the Bloom staff in 2016 as the associate editor and photo editor. He was promoted to Managing Editor in April 2020.

Rodney discovered his interest in journalism in high school, working as a freelance photographer for his hometown newspaper. Since then, he has worked as a community journalist and photographer at daily and weekly newspapers and as a freelancer.

In a career spanning more than 30 years, Rodney has produced photography for The Associated Press, the Times-Tribune in Corbin, Kentucky, the Brown County Democrat, and the online news magazine This Is Brown County, which he co-founded.

Rodney studied photojournalism at Ball State University in Muncie, Indiana, and commercial and fine art photography at Academy of Art University in San Francisco. He has won numerous awards from press associations nationally and in Indiana and Kentucky, including more than two dozen first-place honors for writing, photography, design, and community service.

He lives in Bloomington with his wife, Linda, and their two kittens and two grandpuppies. They have two adult sons. Rodney enjoys running, kayaking, cooking, traveling, and taking in all the wonderful things about Bloomington.

812-323-8959 ext. 4
[email protected]

When Cassaundra Huskey moved to Bloomington in 2005, she says she felt at home for the first time. In 2018, Cassaundra brought her diverse network of business relationships and a broad skill set, cultivated in sales and real estate valuation, to Bloom.

An active community member, Cassaundra is an avid trail runner, a member of the Bloomington Board of Zoning Appeals, a member and past president of Bloomington Sunrise Rotary Club, and a connoisseur of craft brews.

812-323-8959, ext. 2
[email protected]