Front Page Challenge


Bloom Magazine and United Way are joining forces to generate awareness of our community’s needs and to raise funds for United Way member agencies.

Enter your business or organization in the Front Page Challenge, raise the most money (between June 10 and October 15), and see you, your boss, or co-worker on the cover of Bloom‘s December 2012/January 2013 issue.

Small businesses (10 and fewer employees) will compete against other small businesses, medium (11-50 employees) will compete against medium, and large businesses (51 or more employees) will compete against other large businesses.

Three representatives—one from each of the three winning entities—will grace Bloom‘s cover. Inside, there will be a feature story with pictures about each of the three winning companies or organizations.

Participating businesses can raise funds for the United Way Community Action Fund, any or all of its three priority areas: education, earnings, and essentials, or up to three specific United Way agencies.

Contact Bloom Social Media Editor Lynae Sowinski with any questions at 812-323-8959 ext. 0 or by emailing

Here are the entities currently participating in the Front Page Challenge and the initiatives/agencies each is supporting. The name of each participant links to its United Way donation page.

Large Businesses (51 or more employees)

Bloomingfoods Market and Deli:  United Way Community Action Fund

IU Kelley School of Business:  United Way Community Action Fund

Ivy Tech Community College:  Stepping Stones

Monroe Hospital:  American Red Cross, Monroe County Chapter

Medium Businesses (11-50 employees)

FARMbloomington:  United Way Education, Earnings, and Essentials Priority Funds

Les Champs Elysees Day Spa & Salon and MarDon Salon:  Catholic Charities of Bloomington, United Way Education Priority Fund

Massage on the Square:  Middle Way House

Opie Taylor’s:  Middle Way House, Boys & Girls Clubs of Bloomington

Pizza X:  Hoosier Hills Food Bank

Textillery Weavers:  Middle Way House, Shalom Community Center, Stone Belt Arc

Small Businesses (10 or fewer employees)

Artistic Aquatics:  People and Animal Learning Services (PALS)

Blue Studio Gallery:  Girls Incorporated of Monroe County

Global Gifts:  Middle Way House, Stone Belt Arc

Goods for Cooks:  Mother Hubbard’s Cupboard, Community Kitchen of Monroe County, Hoosier Hills Food Bank

The Green Nursery:   United Way Education Priority Fund

O’Child Children’s Boutique:  Boys & Girls Clubs of Bloomington

Royale Hair Parlor:  United Way Community Action Fund

Relish:  United Way Community Action Fund

Urban Fitness Studio:  United Way Community Action Fund

Vance Music Center:  Boys & Girls Clubs of Bloomington, The Salvation Army

Vintage Phoenix Comic Books:  Boys & Girls Clubs of Bloomington, Hoosier Hills Food Bank, Community Kitchen of Monroe County

Williams Jewelry:  United Way Community Action Fund

Do you want to join the challenge? It has just begun and will continue until October 15. Click here to set up your donation page with United Way of Monroe County.