BY LEE ANN SANDWEISS
The dictionary defines “etc.”—the abbreviation for et cetera—as the Latin expression for “and other things.” ETC for the Home is the name chosen for a new shopping emporium at 3333 S. Walnut that has thousands of things for every facet of living—all under one big roof.
“We invite people to come in and explore and create,” says Kelly King, general manager. “We have amazing stuff that you can’t find anywhere else—from pancake pans to antique maps. Customers have told me that looking around ETC is very inspirational and that they are surprised at how affordable our price point is. A lot of items are immediately discounted twenty-five percent off their suggested retail price.”
The 17,000-square-foot space is divided into ten main areas: furniture, lighting, rugs, kitchen, baby, outdoor, sleep, windows, accessories, and gifts. Staff specialists are on hand to advise customers on interior and architectural design, kitchen matters, window treatments, and upholstery.
In the home furnishings area at the front of the store, customers will find room vignettes filled with sectionals, leather aviator chairs, industrial-chic coffee tables, glass- and stainless-steel-topped dining tables, original oil paintings, decorative pillows, a wide assortment of wall mirrors, and some antiques.
Nearby is an array of wool and silk area rugs and the store’s lighting center. “We consider lamps and chandeliers to be the jewelry of the home, and we want to be known as the place to go for decorative lighting,” says King.
As for the kitchen area, “We have every gadget you can imagine,” says Candy Grover, kitchen specialist. “Customers can enjoy exploring the options while they sample a fresh-baked cookie.” The cookies are made on the premises in the store’s gourmet kitchen where cooking demonstrations are held.
One room in the store has been designated the Man Cave and features furniture, art, and accessories that have a distinctive masculine appeal. “With a flat-screen TV, comfortable furniture, and massage chairs, we’ve made the Man Cave a great place for men to relax while their partners shop,” says King. And, of course, everything in the cave is for sale.
A Lady’s Boutique houses fashionable accessories such as imported scarves, jeweled handbags, purses, and organic bath and body products.
The store’s second floor houses the Sleep Center that offers a wide array of brand name mattresses.
Store hours are Monday to Saturday 10 am to 6 pm. For more information, call 369-3333 or visit their website.