BY ROSIE PIGA PIZZO
Like the classic women’s apparel it features, Tivoli Fashions has stood the test of time. Cheryl Nichoalds opened the shop in 1987, an original tenant in Fountain Square Mall. In 2003, her husband, David Nichoalds, knocked a hole in the wall of his wife’s store, making way for Tivoli Jewelry and ending his 30 years on the road selling fine jewels.
Cheryl’s emphasis is on career, casual, and special occasion clothing, featuring brands such as GEIGER, Pendleton, and Eileen Fisher, in sizes 4–16. “I try not to buy things that are too trendy but are still influenced by what’s going on,” she says.
David says the pearls he carries go with anything for sale in his wife’s store. South Sea pearls, found in areas throughout the Indian and Pacific oceans, are a specialty.
The South Sea pearl is one of the largest in the world and David’s necklaces often feature a single pearl. “It is the premier pearl. It’s cultured, hasn’t been enhanced, and is perfectly round,” he says. “People will say that they wear pearls once a year, but once they wear these, they come back and tell me they wear them all the time.”
While David carries pearls and diamonds from all over the globe, Cheryl prefers to stock her shop with fashions made in the United States. Designer Cheryl Nash is an example. “Her clothing has nice fabrics, a good price point, and an updated classic look,” says Tivoli’s owner.
One advantage of the store’s longevity is Cheryl Nichoalds’ experience. “I can put together a wardrobe that suits their body type, personality, and lifestyle. I’ve honed my skills,” she says. David also strives to find jewelry that suits his customers’ desires and budgets. “I keep minimum inventory, but if you see something in a catalog, I’m happy to order it,” he says.
Cheryl adds, “I love my business as much as I did on day one. I love making people feel good in their clothes.”
Tivoli is open 10 a.m.–5:30 p.m. Monday–Thursday and Saturday, and 10 a.m.–7 p.m. Friday with additional hours on Sundays during the holiday season.