Since 2011, New Hope for Families has sheltered families experiencing homelessness. Pictured here, Executive Director Emily Pike reads to children. Photo by Martin Boling

Editor’s note: The following is adapted from a press release from Secretly Canadian.

Bloomington-based record label Secretly Canadian has announced that it will mark its 25th anniversary with a mission to fight homelessness in Bloomington. The label’s yearlong SC25 initiative aims to raise $250,000 for New Hope for Families through music, reissues, creative partnerships, and projects exploring the company’s history and community.

On June 4, Secretly Canadian will release the first set of SC25 Editions, a collection of 12 classic Secretly Canadian titles reissued as limited-edition LPs with special color variants, physical packages, and accompanying essays from artists and writers. The initial installment includes Jens Lekman’s When I Said I Wanted To Be Your Dog, The War On Drugs’ Wagonwheel Blues, Tig Notaro’s Live, and Whitney’s Light Upon the Lake. Future SC25 Editions will arrive in groups of four throughout 2021, and all profits will be donated to New Hope for Families.

In tandem with SC25 Editions, Secretly Canadian has also announced SC25 Singles, a series of 25 new, rare, and unreleased songs, covers, and collaborations from artists both within and outside the Secretly Canadian family. Those confirmed to participate include Madison McFerrin, NNAMDÏ, and many others who will help connect Secretly Canadian’s past, present, and future.

Two SC25 Singles have already been released: a cover of Jens Lekman’s If I Could Cry (it would feel like this) by Stella Donnelly, and a reimagining of Scout Niblett’s Wet Road from Porridge Radio.

Additional SC25 projects will be announced in coming months.

To learn more about New Hope for Families, visit