baseball cap, and the newest official Adidas candy-striped pants, which have a screen-printed logo. Mindy Moore wears a black pom beanie with an embroidered
gray camo sweatshirt.
photography by RICHARDSON STUDIO
by TRACY ZOLLINGER TURNER
You’re hard-pressed to walk a block in Bloomington without catching a glimpse of someone wearing something with the Indiana University logo on their person.
From die-hard sports fans to casually proud alumni, students, and faculty, Hoosiers are not shy about flying their crimson-and-cream colors or sporting IU’s iconic, more-than-a-century-old, interlock logo.
T.I.S College Bookstore, located on 3rd Street near Jordan Avenue, along with The Indiana Shop on East Kirkwood and inside College Mall, are reliable sources of IU-licensed apparel.
While the bread and butter of all three stores is comfortable, casual-sports-fan spirit wear—T-shirts, hats, sweatshirts, and candy-striped pants—they also carry gifts for low-key to diehard fans. Baby pacifiers, bow ties, Indiana-emblazoned blazers, jewelry, shot glasses, coffee mugs, dress shirts, and socks are among the many items available.
“It’s apparel and gifts, for infants to adults,” says Stacey Isom, marketing manager of T.I.S. Group. “We cover any age group, any IU fan.”
For more information, visit iugear.com
See more IU gear from The Indiana Shop below.
(l-r) Erin Miles, Mindy Moore, Abby Franklin, Andrew Lambert and Shaun Tieman in IU gear from The Indiana Shop on Kirkwood. Photo by Richardson Studio 
Erin Miles holds an IU pendant necklace over this layered look, which includes a screen-printed baseball tee with three-quarter-length sleeves underneath a
lightweight, heather zip hoodie with an embroidered interlock logo and cream sleeves. Photo by Richardson Studio
Collars give IU wear a more formal look. Sean Tieman dons an old-
school, striped, long-sleeved rugby shirt, while Andrew Lambert’s red and white gingham dress shirt keeps things office-friendly. Photo by Richardson Studio
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Erin Miles pairs a
striped, lace-up neckline hoodie with a red cable knit, faux fur pom beanie. Photo by Richardson Studio
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Shaun Tieman wears his IU pride on his sleeve (and chest) in a dri-fit crimson and gray
pullover with a quarter-zip neckline; he tops it off with an IU alumni ballcap. Photo by Richardson Studio
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Photo by Richardson Studio 
Abby
Franklin carries a game venue policy-compliant clear purse and megaphone and wears a fleece-textured, striped, cowlneck pullover. Photo by Richardson Studio
Photo by Richardson Studio 
Layering on the IU pride, Mindy Moore dons a lightweight puffer vest over
an embroidered Hoosier pullover in cream chenille, adding white boot socks for extra warmth. Photo by Richardson Studio
