Bloom Magazine is the culture and lifestyle publication for Bloomington, Indiana, and surrounding areas.
Each issue contains high-quality photography and thought-provoking, relevant editorial content about local people, arts, culture, entertainment, homes and gardens, food and beverages, health and fitness, science and education, community, and family life.
Published bimonthly, Bloom is an independent, free magazine with 12,000 copies available at more than 200 local shops, businesses, hotels, and restaurants.
Editor and Publisher
Malcolm Abrams is a magazine consultant, writer, and editor who fell in love with Bloomington and moved here in 2005. He is the founder, editor, and publisher of Bloom Magazine, the bimonthly cultural and lifestyle magazine, and of Distinctively Bloomington, an annual publication distributed primarily in hotel guest rooms.
For 30 years Malcolm worked in New York City as a vice-president of Rupert Murdoch’s business magazine company in the 1980s and as an editorial consultant.
His clients included The McGraw-Hill Companies, The National Audubon Society, Advanstar Communications, Kelly Communications, Spa Finder Magazine, Family Media, Brioni, Global Finance Magazine, and Miller Freeman, Inc.
Viking Penguin published Malcolm’s first book, Future Stuff, written with researcher Harriet Bernstein. It was sold for publication in Great Britain, Germany, Italy, The Netherlands, Taiwan, Korea, and Japan. A television pilot based on the book was produced by Aaron Spelling Entertainment. A sequel, More Future Stuff, also was published by Viking Penguin.
Malcolm’s work has appeared in many magazines and newspapers including Ladies’ Home Journal, Playboy, Longevity, Parents, and The Toronto Globe & Mail. His work has been syndicated by both The New York Times and the Los Angeles Times syndicates. Malcolm has been a guest on many television shows, including Good Morning America, Today, and Live with Regis & Kathie Lee.
812-323-8959, ext. 1
Rodney joined the Bloom staff in 2016 as the associate editor and photo editor. He was promoted to Managing Editor in April 2020.
Rodney discovered his interest in journalism in high school, working as a freelance photographer for his hometown newspaper. Since then, he has worked as a community journalist and photographer at daily and weekly newspapers and as a freelancer.
In a career spanning more than 30 years, Rodney has produced photography for The Associated Press, the Times-Tribune in Corbin, Kentucky, the Brown County Democrat, and the online news magazine This Is Brown County, which he co-founded.
Rodney studied photojournalism at Ball State University in Muncie, Indiana, and commercial and fine art photography at Academy of Art University in San Francisco. He has won numerous awards from press associations nationally and in Indiana and Kentucky, including more than two dozen first-place honors for writing, photography, design, and community service.
He lives in Bloomington with his wife, Linda, and their two kittens and two grandpuppies. They have two adult sons. Rodney enjoys running, kayaking, cooking, traveling, and taking in all the wonderful things about Bloomington.
812-323-8959 ext. 4
Cassaundra began working at Bloom in 2018 as associate publisher, and in 2023 was promoted to Executive Publisher. When she moved to Bloomington in 2005, she says she felt at home for the first time. Cassaundra brought her diverse network of business relationships and a broad skill set, cultivated in sales and real estate valuation, to Bloom.
An active community member, Cassaundra is an avid trail runner, a member of the Bloomington Board of Zoning Appeals, a member and past president of Bloomington Sunrise Rotary Club, and a connoisseur of craft brews.
812-323-8959, ext. 2
Cochran joined the Bloom team in 2022 as part-time office manager, and after taking an increased interest in the advertorial and business side of Bloom—helping Executive Publisher Cassaundra Huskey with several responsibilities—was promoted a year later to assistant publisher. Cochran says that some of her favorite things about working at Bloom are learning about Bloomington and seeking out the amazing things that happen here.
Cochran has lived in Bloomington since 2013, and is involved in the circus community here. She is a member of The Hudsucker Posse and participates in FlowMotion events, as well as a variety of other performances and parades. Her other interests include attending festivals, camping, hiking, reading, doing and teaching yoga, and Taylor Swift.
812-323-8959, ext. 0
Carney was hired as Bloom Magazine’s part-time administrative assistant in 2023. An Indianapolis native, Carney, 25, moved to Bloomington in 2021. She has an M.F.A. in creative nonfiction writing from New England College, where as a graduate student she taught introduction to writing courses to undergrads.
Carney has articles published on Kulture Hub, where she served as Jr. Editor Intern; Cellar Door, a student-run literary magazine at Knox College; and here at Bloom Magazine. In addition to writing, Kira also enjoys traveling, spending time with her fiancé and dog, cooking, going to pilates, reading, and all things Taylor Swift.
Rosalie Sherwood joined Bloom Magazine as our part-time design director in 2023. A native of Mitchell, Indiana, Sherwood has a wealth of experience designing for magazines throughout the years.
She holds a bachelor’s degree in music business from Anderson University. After college, her career path took some twists and turns that led her into graphic design. She worked as a designer for Anderson Consulting in Nashville, Tennessee, then for Royal Magazine Group designing Release and Ink magazines. She moved to Bloomington in 1998 and began a freelance career designing music CD packaging, press kits, websites, and all kinds of printed items.
Marks joined the Bloom team in 2022 as the editorial intern, the same year she began her education at Indiana University, where she is studying journalism, English, and Spanish. Through IU, she is an intern at the Arnolt Center for Investigative Journalism, an IU tour guide, a member of the IU Student Foundation, and plays bingo and euchre with residents at Bell Trace Senior Living.
Marks’ other interests include knitting and crocheting, reading, and Taylor Swift.