When Mirth opened its Fountain Square storefront in 2018, co-owners Amanda Forgas and Kelly Jennings weren’t sure the shop had the space to carry shoes, but they knew they wanted to. “Kelly and I are both lovers of shoes, so we knew if we could offer footwear, we would do it,” Forgas says.
Last spring, Mirth began carrying a curated selection of 25 to 30 styles of higher-end footwear. Forgas and Jennings feel it is an important alternative to national chains that have dominated Bloomington’s retail shoe scene since independent businesses Sole Sensations, Smith’s Shoes, and Relish have all shuttered.
“If a woman wants quality and comfort in shoe fashion, we felt like it wasn’t being offered, so we decided to take that on with a small collection,” Forgas explains. While the volume may be small, the styles are diverse, ranging from boots, flats, heels, and sandals to high-end athleisure sneakers, including well-known international brands.
For the past 14 years, we have been publishing Bloom, a free, bimonthly cultural and lifestyle magazine serving Bloomington, Indiana, and surrounding communities. We have four missions: to support local businesses, local charities, local arts, and diversity. We are an integral part of the fabric of this community.
Like so many small businesses (4 employees), we are facing huge challenges in the face of the COVID-19 pandemic. We hope to be able to continue producing the magazine and our website, magbloom.com, but we need your help.
Please consider donating to our GoFundMe drive using the link below. Thank you!